FAQs About Web Design

Whether you are designing a website yourself or paying someone to do it for you, the design impacts how many people use your site and what visitors' first impressions are of you or your company. Having a well-designed, attractive and functional website is vital to a successful online presence. Read these FAQs to truly understand the importance of a good website design.

Q: Why is the design so important?

A: The first impression you make on customers is through your website. The quality of the design determines how people view your company. A poorly designed site can lead people to think your products and services are of poor quality. Conversely, an attractive design that is easy to navigate tells potential customers you care about your image and speaks of quality products.

Q: How do you choose a color scheme?

A: What colors are on your website are largely determined by what you are selling or by your brand. If you have an existing logo, the colors associated with it should get reflected throughout your website. You always want to stick with a few colors. Using too many projects a cluttered feeling, and using too few makes your site less visually appealing.

Q: Should a page footer have links?

A: Yes. You want to make your site as easy as possible to navigate. Having links to all the important locations on your site makes it easy for visitors to find the information they seek. In addition, always include a way for visitors to contact you via the footer.

Q: Are website templates okay to use?

A: Templates are okay, but keep in mind that any template that is free is also free to any other business that wishes to use it. Having a website that stands out can make a big difference in obtaining and retaining customers. Some templates are available for purchasing exclusive rights to them, and this can ensure your design is unique.