How Not to Design a Web Site

Website design is important, because a site is often the first place that the public comes in contact with your business. It creates a first impression and opens the line of communication between you and your potential customers. The things that you should not do for your site are as important as the things you should do.

Do not use light-colored writing

Style the bulk of the writing on your website in a dark, easy-to-read coloring. This is essential to your website's ease of use. Select lettering that is a basic font and that is 12-point or larger.

Do not use dark backgrounds

Dark or solid-color backgrounds are hard to look at and bad for the eyes. Using them makes users' eyes tired and encourages them to leave your website more quickly. Select a white or pastel color for the background of your site.

Do not clutter the main page

Do not clutter the main page. The main page needs to direct users to the information that they are most interested in. If a user is frustrated because there are too many links or too much information on the main page, he or she is more likely to exit.

These and other basic design features play a large role in how many active business leads your website generates. Take the time to design your website with care, so that it is an asset and not a hindrance to your purpose.